Must my email be HTML-based or can I use plain-text messages?




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    Jack Trantham

    How is this possible?

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    SmileBack Support

    Hi Jack,

    Text emails can’t track open rates, because opens are tracked by embedding a single pixel image in the email, called a tracking pixel. An email open is counted only when that tracking pixel gets downloaded. Text emails don’t have that pixel, or any other images, so there’s nothing to download, and thus no way to track the open.

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